This National Miniature Golf Day we have had the pleasure of catching up with Puttstars, Golf Operations Manager, Andy Johnson.
Andy and the Puttstars team at Hollywood Bowl Group, have had the challenge of not only navigating their business around the Covid-19 safety measures, but also the opening of 2 new Puttstars venues, in the midst a Pandemic. No mean feat!
Andy shares the experience at Puttstars and their plans for the future.
You have successfully managed to launch new Puttstars venues during the Pandemic, how has this gone?
“It was a challenge, given that we usually ensure all our team are given some time training with an experienced team member, obviously this was very limited due to the restrictions we faced, however, I have been pleased with the teams and how they have handled the opening weeks. On top of this, the teams have had to operate in an environment where hand sanitising, and face masks are the norm, meaning that extra operational pressures have been put onto the teams.”
What piece of technology could you have not lived without at Puttstars?
“CRM, it’s really important to use to get to know and understand our customers, not only can we then offer them products that are desirable for them, it helps us to communicate with our customer base when required, and to push offers when trading conditions are tough.”
Has Covid-19 brought any positive changes to the business?
Where do you see the role of mini-golf in the competitive socialising market moving forward?
“I believe that as people move towards more experience-based leisure time, mini-golf is well placed to offer this to a range of different customers groups, whether they are families or students. For us offering the playing experience on the courses alongside a fully licensed bar, with diner and amusements makes us a great place for people to socialise and spend time with their friends and family.”
As a customer, what you can expect from a visit to Puttstars at present?
“A memorable experience for the right reasons hopefully, we set out trying to design holes which offer intrigue and interest and are fun for everyone to play, we have tried to create an environment where everyone is welcome and can enjoy the space, we also believe that our offering is incredibly good value for money.”
What is your best score playing Puttstars Mini Golf?
“7800, which I scored on only my 3rd round, I have been unable to better this since, much to my annoyance, and despite lots of attempts.”
What is your favourite mini golf hole at the venues?
“I don’t have one favourite, we have 27 holes within each centre that are bespoke to us and can’t be found anywhere else in the world, we spent a lot of time working with our course designers to make the playing experience a unique one.”
What do Christmas parties at Puttstars look like this year?
“I think that’s partially a question for the government, depending on what the rules are on group gatherings, without COVID we would be offering a package that contained golf, food and drink with trophies for the winners among other things, however, I think that restrictions this year will limit us. That said we will still be offering great value deals whatever the restrictions, check out our website for the latest information.”
What does the future hold for Puttstars?
“Our early trading has been very positive even launching in these unusual times, so we are confident that we can continue on our proposed path to open future sites and keep expanding our brand. Keep an eye out near you for a new Puttstars opening soon.”
Thanks to Andy for taking the time to give us an update.
At Putterfingers, we supply a whole range of mini golf equipment both to trade and for home use. Check out our website for portable crazy golf courses to hire or buy, for putters, balls, obstacles and more.